yl6809永利(中国集团)官方网站-Limited Company

                   On August 26,1986, Changshu Snake Industry Company was founded, which was the predecessor of Longrich.

  In 1987, a two-storied office building was built to the west of Suchang Road (Highway 227), which was Longrich head office in embryo.

 In October,1987, Changshu Snake Industry Company had more than 50 employees, who were sent to Shenzhen, Changsha and Guangzhou in three groups in an attempt to purchase snake galls for export to Hong Kong.

                      In 1988, Changshu Snake Industry Company began to elaborately develop the snake oilIn 1988, Changshu Snake Industry Company began to keep snakes and sell snake galls to pharmaceutical companies.

         In 1989, Changshu Snake Industry Company began to make and trade in dressed/tanned snakeskin and other leather products.

         In 1990, Lianyi Leather Company and Dale Leather Factory were founded to make and trade in semi-finished snakeskin products.

 In 1991, Longrich well-made snakeskin handbags, belts, wallets and leather shoes found their way into international market, over 90% of which were exported to Europe and USA.

In 1992, Suzhou Oriental Snake Garden was jointly built by Changshu Snake Industry Company, Suzhou Suhua Industrial Company and Hong Kong Star Company. Also, Longrich logo design was finalized the same year, which drew its inspiration from traditional Chinese philosophy of Yin and Yang, Chinese myth of two dragons/snakes playing with a fiery ball, and ancient Chinese coinage. It represents a perfect combination of traditional Chinese culture and Longrich ambition.

    In 1993, Longrich Pure Snake Powder won an award at Chinese Medical and Health Achievements Expo held at Jakarta, Indonesia.

In 1994, Longrich Pure Snake Powder took Shanghai by storm, which miraculously became the most popular snake-related health care products in Shanghai and registered sales revenue of RMB600 million in a few months.

                               In 1995, Longrich hired its first university graduate, marking its determination to implement talent strategy.

               In 1996, Longrich Pure Snake Powder was recognized by Ministry of Health as Statutory Healthful and Functional Food.

In 1996, the second session of Longrich China Sales Conference was convened.

Longrich head office buidling was under construction.

In 1996, Longrich China Distributors Conference was held.

                                                In 1997, Jiangsu Longrich Group was founded.

                                                                       Longrich Pure Snake Powder and Snake Wine came on HK market.

                                                    Longrich set up sales agencies in Southeast Asia, Europe and the United States.

 On March 9, 1998, Longrich officially launched its three signature skin care products , thus marking Longrich’s entrance to personal care industry.

                                    In May 1998, Longrich Group was fully certified to ISO9002 International Quality System.

             On November 28, 1998, Longrich (Shanghai) Industrial Company was founded.

In 1998, Longrich former name was finalized as Jiangsu Longliqi Group. Back then, it had 23 subsidiaries, over 1,700 employees, and a total asset of RMB400 million. It had the as yet most advanced facilities for R&D and production of snake-related health care products.

 On April 24, 1999, Longrich IT Management Mobilization Meeting kicked off, thus setting Longrich Information Technology Program into motion.

 In 2000, as a representative township entrepreneur of Suzhou, Mr. Xu Zhiwei, the chairman of Longrich was ranked among Top Ten Chinese Township Entrepreneurs.

On October 24, 2000, Jiangsu Longrich Group was fully certified to ISO14001 Environmental Management System.

On April 27, 2001, Longrich held an opening ceremony for its Oriental Snake Garden, which marks the beginning of its effort to make Longrich an industrial tourist destination.

On February 8, 2002, Longrich brand was recognized as ‘Well-known Trademark of China’ by State Administration for Industry& Commerce of the People’s Republic of China.

On July 12, 2002, the groundbreaking ceremony of Longrich Biological Industrial Park was held amid pomp and circumstance.

 In September, 2003, Longrich bid for a prime-time commercial slot on China Central Television (CCTV) as the first step to implement its Leading Brand Strategy.

 On November 18, Longrich won the bid for prime-time commercial slot on CCTV with the highest offer of RMB168 million among Chinese domestic cosmetics brands.

On April 15, 2004, Longrich Industrial Tourism Project was recognized as a pilot industrial tourist destination by China National Tourism Administration.

In 2005, Jiangsu Longrich Bioscience Co., Ltd  was ranked among Top 50 Chinese Private Companies in terms of brand competitiveness due to its excellent brand image and good reputation.
 

     On July 15, the first batch of Longrich persoanl care products intended for nationwide distribution channel were ready for delivery.

On November 19, 2005, Longrich and Tsinghua University jointly held a signing ceremony in celebration of the founding of Tsinghua University & Longrich Biological Research Institute.

         In May 2006, Longrich Postdoctoral Research Center was established with the consent of Ministry of Human Resources. 

   Longrich personal care products (including snake-oil hand cream, SOD cream, etc) was recognized as China Well-known Brand Products.

            Chairman Xu Zhiwei (Longrich) and some other prominent Chinese entrepreneurs accompanied former Chinese President Hu Jintao to the 14th APEC Summit held in Vietnam.

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                    In December, Longrich (USA) Health and Cosmetics Research Institute was set up in New York, the United States.

        On April 24, 2007, Longrich held the groundbreaking ceremony for its Chengdu-based factory which cost RMB120million.         

              In September2008, Longrich and UFIDA signed an agreement on enterprise resources management software.

     On July 22, 2009, Longrich was granted the direct selling license by Ministry of Commerce of the People's Republic of China.

 On August 8, 2009, Longrich held a grand groundbreaking ceremony in celebration of the construction of Longrich-funded Zhenwu Taosit Temple .

   On September 28, 2010, Longrich all-time fabulous corporate image publicity musical movie 'Love in Jiangnan' was premiered in Beijing, which cost Longrich tens of millions RMB and took  Longrich corporate image to new heights.

                                     With ‘’ New Miracle ’’ as theme, Longrich held a ground breaking ceremony to mark the 

                                     beginning of the construction of new training center for its direct selling business. 

             In 2011, a grand blessing ceremony was held to consecrate Zhenwu Taoist Temple which was funded by Longrich.

Longrich Global Marketing Headquarters came into use, which was designed by Shanghai Tongji University.

        On December 18, 2011, the company began to officially use 'Longrich' as its English name on logo so as to quickened its pace to go global. 

 Longrich Loving-family Ophthalmology Foundation was established to help disadvantaged children with eye problems ( strabismus and amblyopia in particular). All donations to the foundation would be used to cure the needy children with eye problems.

      In 2012, the smart factory which Longrich invested RMB600million to build came into operation, which has expedited production process upgrading, industrial structure transformation and global strategy implementation.

On December 8, 2013,  Sean Xu was announced to be Longrich  CEO in succession to Mr.Xu Zhiwei at Longrich 2013 Direct Sales Summit.

The introduction of Amoeba Management Philosophy gave Longrich a fresh impetus to innovate and streamline its authorization management system, budgeting/accounting system and information technology-based resources management system.

Longrich launched a nationwide filial affection campaign named 'More Quality Time with Your Parents', and sponsored a CCTV program named 'Looking for the Most Dutiful Teenager' in an effort to advocate Chinese traditional culture and philosophy of filial duty.